Like all industries, within journalism there are institutions that do things correctly–meeting a certain standard of newsworthiness, keeping a strong ethical code–and there is television. With the days of Cronkite long gone, news journalists on TV seem to spend the most time talking about talking about themselves.
While that can be entertaining when the debate turns to ideology, it often stops short of the bigger picture: there are lots of stories happening, all over the world, that are far more important. And that, while cable news has now even admitted a bias, the ‘old guard’ (if you will) maintains at least a bit of sensibility when delivering the stories the world has to offer. And some even do it with style.
So with that, it’s an honor to welcome Newsweek to the Zinio newsstand. While there are business points that show an upswing for the prominent title, I’ve never paid much attention to aspects of business and instead am all about the content.
So far, this is some of the first coverage I’ve seen on Zinio titles about the ongoing saga of Chinese artist Ai Weiwei. There’s a solid article about the broken down public schools America is seeing more of. And even the entertainment is serious as there’s a lengthy feature previewing the new season of Breaking Bad. (This is all in addition to the cover feature on Diana, a report on 2011 halfway through, and six pages of feature photography.)
Sometimes I see clips from the television or try and navigate the waters of message boards trying to talk about the news, and the only thing I get out of it is a headache. Anchors yelling at one another reflect the biased commenter trolls on internet articles going back and forth. There’s a motto of Times: All The News That’s Fit To Print. Seems to me that while the rest of the world is dodging around in pixels and soundbytes, it’s the traditional print publications that are actually publishing the news.
So welcome Newsweek to Zinio; seldom does a weekly also look this good. After a drastic redesign last year, Newsweek aims quite obviously to be a serious brand in journalism. If you look at what they’re doing, and then at some of the competition out there, I think we can all welcome this with open arms.